So, you have a job interview coming up. Good for you! Landing an interview means that you were among the top prospects in a pool of applicants. That means your resume looked promising.

Now you have to rock this interview and get the job. There are a few key ways to better your chances before you stroll into the interview room.

Some proven techniques include dressing the part, behaving in a friendly but professional way, and highlighting your main attributes.

Another way to improve your chances of getting the job is to be knowledgeable of the company culture and its core values and mission.

How can you do that if you aren’t already an employee?

Here’s how:

1. Read Their Website Word for Word

Oftentimes, everything you need to know about a company is available right on their website. Sometimes it may be in the fine print or on an obscure blog page so you can’t just read the homepage and call it a day.

Look for clues into the minds of the leaders of the company. Read their mission statement, any press releases they have on their blog, and a breakdown of the services or products they provide.

The company website should also have an about us page. This can contain a wealth of information.

Their contact page should include some of the contact information for the head honchos at your company. These names you should know well.

Any extra information that you can glean from the company website will head to give you a leg up at the interview so don’t hurry through this process. Take your time and absorb what’s on the pages.

2. Follow Them On Social Media

You may not always get nitty-gritty info from a social media platform about the company you are applying for but you will be able to see how they want to portray themselves.

Facebook, Instagram, and Twitter can give you a glimpse into some of the events, social outings, and charitable works that the company participates in.

Don’t forget to check and see if they have a YouTube channel or any of the newer social platforms like Tiktok or Snapchat.

Anything that you find that is positive you can bring up during the interview to dazzle them with your knowledge and if you find a lot of red flags, you may decide that you don’t want to work for a company such as this.

3. Learn About the Employees

You can learn a lot about a company by reading what employees have to say about their experience working there.

Glassdoor is a great place to read reviews left by current or past employees. You may even find some golden nuggets like questions they were asked during their interview.

LinkedIn is another gem of a website for researching a company’s employer base. You should be able to find any of the employees in the main positions, even the hiring manager who may be interviewing you.

4. Research the Industry as a Whole

It’s a good idea to go beyond just the company and research the industry as a whole. This includes any industry news, challenges, and how the company has met some of those challenges.

This is especially important if you are applying to a company in an industry that you’ve never worked in before.

It’s also helpful to research their main competitors. You can use some of the information you gained on them to ask pertinent questions during the interview to wow them into handing you the job.

5. Google Them

Of course, you can’t learn anything anymore without Googling it! There may be some recent news or third-party article on the company that isn’t on their website or social media.

Don’t forget to check Google News for any current articles on the company that will update you on developments in the making. 


This pre-interview process of deep research can help you to find a way to set yourself apart from the rest of the applicants that earn themselves an interview.

You may be offered an employment contract on the spot simply by knowing your stuff. If you do, don’t forget to get a contract review before signing any official papers.