Digital marketing is a powerful weapon that can bring a lot to those who use it properly without having to invest significant resources. In the last few years, this type of business promotion has been expanding, as modern life revolves around the Internet. We use it for work, shopping, entertainment, meeting people, etc.
Nowadays, consumers are far more aware of their importance and choice than before. They are always looking for more. It’s no longer enough to have a good and quality product/service to attract or retain a client or customer. In fact, businesses have to offer them a new experience or a few of them that will ‘force’ customers to take favorable action. Here are some tips on providing them with an added value.
The whole process that represents the path from the potential customer to the customer is the sales funnel. It is, by definition, a pre-designed process of interacting with online users by ‘introducing’ them to that funnel. It’s like having an imaginary hand guide your potential customers towards you, giving them some added value along the way. The ultimate goal is an action of a commercial nature – the sale or use of services.
Understand Your Audience
First of all, a sales funnel helps you target the right public and make your marketing strategy more effective. You can do that only if you understand your audience better. And you will do that only if you follow their behavior and actions from entering the funnel to a sale.
Suppose you get new prospects by making them subscribers. It’s the first favorable action they made. It means they like your content and want more of it. So your job is to keep it updated, engaging, and informative. While you give them what they want, leads will more likely enter the next stage of your funnel (visit your website or e-commerce, request quotes for some service, etc.).
When leads are in the middle stage, they have an idea about what they need. Still, they are not yet ready to make a decision. In fact, they are, just they don’t know that yet. So you have to make their course of action clear. When they leave you at this stage (or any other), you can find the cause and work on it. This way, you will be more likely to make them close a sale.
Attract New Leads
After finding out the weaknesses of your sales funnel, you can improve them. That way, you can fix mistakes you’ve made so far and not repeat them with other prospects. Also, that will help you come up with an even better set of actions to attract new leads.
Having a consistent flow of new leads will increase the chance of success. The more prospects you have, the better the odds that some will turn into a buyer/client. And when you have them, it’s up to you to build and nurture relationships with them.
On the following page, learn about the stages of sales funnel:
Keep Old Ones
New prospects may be difficult to attract, but the old ones can also be a challenge to keep. It’s way easier to lose them because of poor content, lousy SEO, unresponsiveness, etc. But a good funnel can give you a second chance with them. It can help you pivot your strategy if you’re losing customers in particular stages.
Think of those who left you as new leads that will start from scratch. But since you know the reason why they left the sales funnel, now you won’t repeat that mistake. You can now outline their journey and tailor your content for their unique needs. That will help them move to the next stage.
Select the Right Leads
A sales funnel is not a linear process as the number of leads decreases from stage to stage. And that’s the great thing about this method – it helps you focus on the right prospects, those with the highest chance to reach the end-stage. You probably know that the odds of anyone entering the funnel coming to an end are almost none. So you just have to focus on those who are there to stay.
Your sales funnel allows you to focus on different stages of your customer’s journey. It gives you a clear view of the customer’s decision-making process. Once you have identified the ‘right’ leads, you can nurture them through the entire funnel. That will help your marketing team convert those leads into paying customers. That way, you can count on a higher conversion rate and a more focused audience.
Better Marketing Strategy
When you’re using a sales funnel, it’s important to keep in mind the end goals of this method. Sure, you want people to buy your products and use your services. But you want them to do that over and over again. So you have to provide them with the buying experience they won’t forget.
As you learn about your target audience and develop your business, your sales funnel must be capable of adapting to new circumstances. That will make your marketing strategy more flexible and provide you with a more accurate sale forecast. When you know what draws prospects to your business, your sales funnel is more targeted. Moving on, that affects a higher conversion rate of both new and old leads.
Using sales funnel information is a great way to drive sales and improve your marketing strategy. Once you have mastered this method, you can use it in all areas of your business, including SEO. Besides, a sales funnel can help you communicate with your team and understand how to tailor your product or service to your audience. Furthermore, you will be able to measure the performance of your business better and make better decisions based on this data.
Internet allows your business to reach thousands potential customers at the same time. But it’s in vain if you fail to turn them into sales. A good sales funnel will make sure that your efforts are not for nothing, but only if it doesn’t ‘leak.’ That way, you have more potential leads that can become your loyal customers.